Fluent, Inc. Stock Price, News & Analysis

Fluent Inc (NASDAQ: FLNT) has scheduled its First Quarter 2025 earnings release for May 15, 2025, after U.S. market close. The company will host a conference call at 4:30 PM ET on the same day to discuss the results.

Participants can access the call by registering online, and a simultaneous webcast with slide presentation will be available on Fluent's Investor Relations webpage. Attendees are advised to log in 15 minutes early for any necessary downloads. A recorded replay of the webcast will remain accessible for one year on the company's Investor Relations page.

Fluent Inc. (NASDAQ: FLNT) and Rebuy Engine have announced a strategic partnership to launch Rebuy Ads powered by Fluent, a new post-purchase advertising solution for Shopify merchants. The partnership combines Fluent's AI-powered advertiser marketplace with Rebuy's deep Shopify integration, serving over 12,000 active merchants who generate more than $1 billion in annual revenue.

The unique revenue-positive offering pays merchants for adoption instead of charging them, monetizing the thank-you page while providing Fluent access to new audiences through Rebuy's merchant network. This risk-free opportunity aims to drive rapid adoption within the Rebuy Engine merchant community and Shopify platform.

Fluent Inc (NASDAQ: FLNT) has announced an enhanced version of its Fluent Identity Graph, strengthening its commerce media solutions through a strategic partnership with Experian. The upgrade combines Fluent's 200M+ first-party profiles with Experian's online and offline identity data to improve targeting accuracy and ad relevance.

The enhanced system leverages 14 years of customer acquisition experience and uses advanced AI algorithms to optimize post-purchase offers based on behavior, purchase intent, and conversion signals. The partnership aims to provide a more comprehensive, privacy-safe view of consumer digital identities across channels and devices, leading to improved return on ad spend for media partners and advertisers.

This development represents part of Fluent's broader investment in AI-powered innovation, focusing on enhancing monetization across the customer journey and driving long-term growth in the commerce media category.

Fluent Inc (NASDAQ: FLNT) announced a $5.0 million private offering through unregistered pre-funded warrants for 2,332,104 shares of common stock at $2.174 per share. The warrants, subject to stockholder approval at the next annual meeting, will have an exercise price of $0.0005 per share. The private placement closed on March 20, 2025.

The company plans to use the proceeds for general corporate purposes. CEO Don Patrick highlighted the company's strategic shift to Commerce Media Solutions, noting triple-digit year-over-year growth since its early 2023 launch. The offering was conducted under Section 4(a)(2) of the Securities Act of 1933.

Fluent Inc (NASDAQ: FLNT) reported Q4 2024 unaudited financial results with revenue of $65.4 million, down 10.1% from Q4 2023. The company's Commerce Media Solutions segment showed strong growth, with revenue increasing 139% to $17.2 million, representing 26% of consolidated revenue.

Key Q4 metrics include a net loss of $3.4 million ($0.19 per share) and negative Adjusted EBITDA of $1.7 million. The quarter was impacted by a $2.5 million write-down related to the discontinued ACA business.

For full-year 2024, revenue decreased 14.7% to $254.6 million, with a net loss of $29.3 million ($1.80 per share). The Commerce Media Solutions segment showed 284% growth to $41.3 million. The company expects triple-digit year-over-year revenue growth in this segment for 2025, though facing concerns about credit facility compliance and going concern.

Fluent, Inc. (NASDAQ: FLNT) has announced it will release its unaudited financial results for Q4 and full-year 2024 before U.S. markets open on February 28, 2025. The company will host a conference call at 9:00 am ET on the same day to discuss these preliminary results.

Investors can access the call by registering online at Fluent Conference Call or via audio at Audio Registration. The call will include an accompanying slide presentation and will be simultaneously webcast on Fluent's Investor Relations Page. Participants are advised to log in at least 15 minutes early to allow time for any necessary downloads.

Fluent expects to file its audited full-year 2024 financial results in a timely manner with the SEC via Form 10-K. Following the call, a recorded replay of the webcast will remain available on the company's Investor Relations Page for one year.

Fluent Inc (NASDAQ: FLNT) has appointed Adrian Stack as Chief Product Officer to lead the company's product vision and strategy. Stack brings over 15 years of experience in product development leadership, previously serving at Zillow's Data Engineering division and as SVP of Product at Rokt.

The appointment aims to accelerate Fluent's investment in AI-powered Commerce Media Solutions, focusing on enhancing consumer engagement and advertiser success. Stack will leverage the company's proprietary first-party identity graph and machine learning models to improve ad relevance and conversion rates.

Building on its 14-year expertise in customer acquisition, Fluent continues to differentiate itself through owned and operated marketplaces and first-party data assets. Stack's role will be important in enhancing data strategies and driving product innovation for long-term growth.

Fluent (NASDAQ: FLNT) has released a significant survey revealing the effectiveness of post-purchase advertising in enhancing shopping experiences and driving customer loyalty. The study, conducted in December 2024 with over 1,000 US adults, shows that 88% of customers are more likely to return after receiving personalized post-purchase ads.

Key findings demonstrate that 57% of shoppers discovered new products through post-purchase ads, while 63% of regular recipients report an enhanced shopping experience. Additionally, 54% of shoppers value these ads for useful discounts, with 62% citing deals as their primary motivation for clicking.

According to SVP of Marketing Jessica Batty, these ads effectively drive product discovery and foster long-term loyalty. The company's approach leverages their identity graph and AI-driven algorithms, supported by 14 years of first-party data, to determine optimal content and timing for each customer interaction.

Fluent Inc (NASDAQ: FLNT) has been ranked #18 on Ad Age's 2025 Best Places to Work list, which recognizes 50 companies excelling in pay, benefits, corporate culture, and leadership. With nearly 200 employees across the US and Canada, Fluent is executing a strategic pivot toward expanding its commerce media solutions.

The company offers comprehensive benefits including mental health services, flexible paid time off, work schedules, and mentorship programs connecting junior staff with senior leaders. Fluent also demonstrates strong community engagement through service events and a donation-matching program.

The recognition process, conducted in partnership with Workforce Research Group, evaluated companies through employee responses and assessment of policies regarding pay, benefits, work/life balance, recruitment, training, and development. The competition was open to agencies, ad tech firms, data and research firms, brand marketing departments, and in-house agencies.